10 Flyer Design Tips That Will Boost Your Flyers’ ROI!
Introduction to flyers
Flyer design tips: If designed and printed correctly, flyers can have a massive impact on the marketing activities of an event, special occasion, business, products and many more. But when they’re badly designed, you may find that they do not perform that well. This may dishearten you and wonder what’s the point of using flyers if they aren’t showing any return on investment, well don’t worry, we can help 🙂 Now we’re not claiming to be flyer designing superheroes (ok maybe a little), but we do have a good amount of years behind us to know what works and what doesn’t.
Flyers are brilliant as they are easily passed to people, aren’t expensive and can be kept for many weeks, even months by people who’ve received them. So without further ado, let’s move onto our 10 flyer design tips which will explain what you can do to make your flyers stand out.
Make it catchy
Much like with any instance of writing a headline, you need to make it so it’s catchy and attention grabbing. If you regularly use social media, you probably have a great idea of headlines that work, but if not, here are some handy power words that you can use on a wide range of headlines. Your headline should also say what you do very clearly. If your headline is catchy but not informational, you’ll just leave viewers with a catchy headline that doesn’t really say anything about you.
Easy to identify points
This is an important one as you should make your points as easy to read as possible. Don’t use difficult to read fonts and typefaces as it will put people off. Try not to shout out your points with all caps either as that can also be difficult to read. In a summary of this point, try to keep everything as clear and easy to read as you possibly can.
Proofread, proofread and proofread again
Proofreading is vitally important especially when it comes to your contact details, product information and business name. A misspelt business name, incorrect contact details and wrong product information can make a flyer completely useless. Just to be safe it would be best to proofread your flyer design twice, then arrange for one or two others to also check it over for you.
Call to action
Always include a call to action, it might sound obvious but you’d be surprised at how many people don’t use call to actions on their flyer design. A couple of examples of call to actions are call us now, visit our website or download for free. Providing your readers with a call to action shows them where you want them to go. This can also help you to record the results of your flyer marketing, especially if it leads to a webpage which can be monitored using Google Analytics.
Think like your customer
Put yourself into the mindset of your customer, think about how you’d react to your flyer if you were them. Does it sound too salesy? Is it bland to read? A simple thing to do but something that can benefit your flyer design massively. Keeping your flyers focused entirely on your customers and not yourself will yield much better results than thinking selfishly.
As well as making sure that your flyer design is customer focused, it also helps to give the viewers of your flyers something in return for them taking time to read about you. A special offer is perfect for this as you can provide them with an exclusive offer just for them. Be sure to make it a timed exclusive though as it’s more likely to prompt action from your viewers.
Understand your audience
Do your research to determine the type of customer that you’d like to base your flyer design off. This is especially important if your business sells very specialist products as you’ll probably want to use industry terms. Obviously people not within the industry will not understand that, but they’re probably not going to buy your products so your flyer wouldn’t have an impact on them anyway.
Brag about yourselves
We don’t mean brag in the sense of your products are better than all other similar products, a much more accepted way to brag is to use testimonials. Using the testimonials that you’ve received from your kind customers is a great way to demonstrate the value of your products. If you haven’t received any testimonials yet, don’t be afraid to ask your customers. If they’re happy with your business, you may be surprised at how many will be happy to write you a testimonial.
Don’t copy what your competition are saying, everyone claims to be the best at what they do. You might indeed be the best at what you do but the likelihood is that they’ve seen it all before. Being different is one of the easiest ways to make sure that you stand out from everyone else. Being different automatically makes you more interesting. Try to focus on things that you do that your competition don’t.
Flyers aren’t for jamming as much as you can into one design as possible, you’ll need to have some white space to bring the focus onto the main part of your flyer design. Properly structuring your flyer’s layout is also very important as it will make it easier for the reader to read. Using bullet points is an excellent way to get information across on a flyer.
Overall as long as you keep your customers and audience in mind, your flyer design should reach out to them brilliantly. Following some or all of the steps above should ensure that your flyer design is the best that it can possibly be. When you or someone else designs your flyers, make sure that the design is clean, laid out properly and is easy to read. If you stick to that simple mindset, we’re confident that your flyers will work their magic.
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