Tag Archives: Direct Mail

Save On Printing By Choosing The Right Options!

save on printing

 

Save On Printing – What Can You Do?

 

1. Direct Mail

This can help you save on printing if you make sure everything is correct and accurate. This will need to be done before you ask a printer to print your letters off for you. If you had a database of 1000 people and for 650 of those you had an outdated address, you could have wasted money on 650 letters that didn’t even arrive to the intended people. Maintaining and updating your database is vital to save on printing when it comes to mailing your customers.

 

2. Paper

Choosing the right paper stock for your project can make the difference between how much you can save on printing. If you’re looking to mail as mentioned above, you wouldn’t need expensive paper, you could use inexpensive and uncoated paper. It would be best asking your printer which paper would best suit your project. It’s always great to save on printing, but if you end up using low cost paper on a project that you want to look good, you won’t give your print the ‘wow’ factor. This would most likely lead your target audience to ignore your print.

3. Colour

Using colour will increase the price of your printed product/s. It can impact on how much you save on printing, but using colour for your print where necessary would make it more appealing to your target audience. If you needed business cards or posters, colour would be needed. This is because it would attract more people to your piece of print. If it didn’t have colour, chances are people wouldn’t even take a second look at it. On the other hand, when it comes to print products like newsletters and daily menus, they could easily have no colour which would help you save on printing prices.

4. Digital Printing

Digital printing has a higher cost per piece of printed material compared to lithographic, because of this you may assume that the lithographic printing process is cheaper to use and allow you to save on printing. The truth is, it might not be. Digital printing takes a lot less time to set up as the printing plates do not have to be made. Making the printing plates is a lengthy and expensive step within the lithographic printing process, which would be unsuitable for short print runs as the setup cost would make Lithographic more expensive. Digital printing would help you save on printing if you’re looking to run a short print job. It offers a faster turnaround, faster setups, variable data printing and much more. If you would like to learn a little more about digital printing, please click on the header.

5. Lithographic Printing

In short terms, the lithographic printing process is excellent for the longer print runs. It will help you save on printing when compared to running a long print run using the digital printing process. This is because each printed piece is more expensive using the digital printing process, but you have to take into account the time and money involved in the setup for the lithographic process, before you can make any judgements on which process offers you the better value for your project. Longer print runs on the lithographic printing process are perfect and will help you save on printing. This is because once the setup costs have been surpassed, it will be more expensive per piece of print from there on out for the digital process.

We hope these easy to follow tips help you select the right options for your project, whilst also helping you to save on printing.