Tag Archives: Graphic Design

Nasa Branding | One Giant Leap For Russian Designer!

Nasa Branding | Could Russian Designer Lead Them Into The Future?

nasa branding

 

Nasa have taken us into space, put men on the moon and have recently landed a probe onto a comet, yet their branding has never quite lived up to their achievements in space. The fact that their current logo is regarded by some as a “meatball” really says it all. However a Russian designer may have just solved Nasa’s branding problems.

 

Designing a whole new kind of Nasa branding, Max Lapteff seems to have hit the nail right on the head. It ticks all the boxes when you think of space exploration. Does it look futuristic? Yes. Does it look clean and smart? Yes. In a world where minimalism is dominating, should Nasa consider replacing their current branding for something a little more minimalistic, such as Max’s design?

In an interview with Wired, Max said “The idea came to mind at once when I looked in the night sky at the moon and saw a potentially beautiful circular logo,” he continued on to say “Our universe consists of the atoms, all planets are round, space is infinite and has no beginning or end like a circle, NASA ships and satellites constantly fly on an orbit, and so on. As well as the great inspiration behind his design, he’s even given Nasa a slogan that serves their missions well, “For the Benefit of All”.

 

Not only does his branding and slogan ooze space exploration, it also looks great placed on astronaut suits, space shuttles and shirts. He’s already covered changing their logo for special occasions such as landing on Mars! You can find more of Max’s Nasa branding work below:

[huge_it_gallery id=”2″]

 

What do you think of this fictional version of Nasa’s branding? If you like this, you can find more of his work here!

CMYK Explained!

CMYK (Cyan – Magenta – Yellow – Black)

CMYK

CMYK is a color model in which all colors are described as a combination of  Cyan-Magenta-Yellow & Black.

RGB (Red-Green & Blue) & CMYK

CMYK is the colour model used for printing and is displayed on products like brochures and business cards. RGB (Red, Green & Blue) is the colour model used for devices such as a computer monitors or screens as they can only be viewed with natural or produced light.

 Additive Colour & Subtractive Colour:

The RGB colour model is based on projecting light to create colour, this is referred to as additive colour. When all three colours are combined (Red, green & blue), it creates white. This is the case for devices such as your computer and TV screens. This means that for the RGB colour model, black is the absence of all colour.

When CMY (Cyan, magenta & yellow) are mixed they create black. This is the case for most printed media such as business cards, brochures, posters, etc, as CMYK displays better on paper. The pigments of CMYK are printed in small dots and if you were to take a magnifying glass to the paper, you’d see that it would mainly be just a bunch of small dots spread out across the print. Opposed to the RGB colour model, for the CMYK colour model white is the absence of all colour.

Adobe Photoshop, Illustrator and InDesign all provide presets recommended for CMYK press setups which is very useful. You can also find out how to convert RGB to CMYK very easily with a quick internet search.

In conclusion, whenever you are designing for print, make sure that it’s in the CMYK colour model. Otherwise the final printed product will not look as it did when it was being displayed in RGB on your computer screen.

Why Does K Stand For Black?

This may sound like a very simple thing to solve with a quick Google search, but the actual answer has an element of the unknown to it. There are two common answers for why K stands for Black and here they are:

1. Wikipedia’s description of why K is Black is “The “K” in CMYK stands for key because in four-color printing, cyan, magenta, and yellow printing plates are carefully keyed, or aligned, with the key of the black key plate.” This is because the black plate in four-colour printing pushes the contrast and creates detail.

2. The second answer that some will give you is that it was to prevent blue being easily confused with the B for black term. This answer is considered a myth, but there is some logical reasoning behind why printers would change B to K because of the confusion between blue and black.  The reasoning behind this is if the press was loaded with blue ink at the end of the day, the entire job would have to be started over. Which, as you can imagine would cause quite the frustration amongst the printers. So it could be that key was a random word picked out of no where to stop the confusion between blue and black.

Maybe the real answer will never be known, but it certainly is a mystery for the printing industry.

 

Bleed and Crops Explained By Printmonster

Bleed and Crops

What are they and why are they needed?

Bleed for print

 

Introduction:

In this blog post we will be explaining what bleed is and why it is needed. We will also be looking at what crop marks are and why they are also important. Lastly we will be going through what a safe zone is and how all three of these come together to create a group of precautions when designing print.

What is bleed and why do I need it?

When designing your document, if you intend background elements to touch the edge of the document, then bleed is required. This is because if bleed isn’t added to a document, due to tolerances within the printing process, when the document is trimmed to size, small movements can result in small white strips showing on some edges of your print. Therefore any document that is being professionally printed will need bleed adding, that is if you intend the print to run to any or all of the edges. Your document will then be printed onto a larger sheet and this excess bleed will be trimmed off, so your document end ups at its required size with the print straight to the very edge.

The amount of bleed required is 3mm on each side. If the programme you are working your artwork in allows, set the bleed limit to 3mm on all sides. Alternatively if the programme does not allow you to set a bleed limit , you will need to extend the page to have an extra 6mm for both it’s width and it’s height. An example of this would be on an A4 document which is 210mm x 297mm. As mentioned before if the elements touch any and/or all sides of the document then the bleed will be added which will extend the sheet to 216mm x 303mm. The excess will then be trimmed off afterwards back to its intended size of 210mm x 297mm without any white strips appearing on your print.

What are crop marks and do I need to add them?

Crop marks or trim lines are small lines at the corners of your document that inform the print finisher where to trim.

Crop marks are essential for any document that will be trimmed after the initial printing process, especially if bleed has been added.

When a printer receives your artwork, it will be imposed onto oversized paper, sometimes, depending on finished size, there will be multiple copies of your artwork printed on the same sheet.

Once printed, the Crop Marks are used as a guide, informing the print finisher where to trim, enabling them to bring the document down to it’s final size.

What is the safe zone?

The safe zone is the 3mm zone inside of the cutting edge where no important information should be placed.

The printing and finishing process has tolerances. At Printmonster we always aim to be 100 percent accurate.

Machines and people, however excellent, can be variable. This variation is tiny, but information contained very close to a cut edge can give a poor looking finish.