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7 Trade Show Tips To Lead You To Event Success!

7 TRADE SHOW TIPS TO LEAD YOU TO EVENT SUCCESS

Trade Show Tips

 

TRADE SHOW TIPS – WHY BOTHER?

Ensuring that you’ve got everything planned before attending a trade show is vital to seeing any kind of success from the event. These trade show tips are to help give you an idea of the kind of things that you need to consider before taking your business to a trade show/exhibition. Following the age old saying of “failing to plan is planning to fail” can go a very long way and trade shows are no exception. As we’ve attended plenty of trade shows ourselves, we’ve managed to pick up a few things and this list is to help prevent you making some of the mistakes that we have. So without further ado, we hope you enjoy our 7 trade show tips.

 

GET SOCIAL WITH IT

You’re probably all aware by now that social media is here and it’s going nowhere anytime soon. Announcing that you’ll be attending a trade show and posting reminders is a great way to make sure that people are aware that you’ll be there. Another effective way to use social media for trade shows is to live tweet the event. Twitter is perfect for live, hot off the press news and being at the forefront of that is a surefire way to ensure that everyone at the trade show and/or following it will know you. This can even warm all of the visitors to your stand before they even speak to you.

 

DON’T GO ALONE

This could be one of the most helpful trade show tips you receive, if you’ve never been to a trade show before, you won’t realise how busy they can get. If you go to the exhibition on your own, you risk leaving your stand unattended, especially when you decide that you’d like to visit some of the other stands dotted around the trade show and who wouldn’t want to? Taking someone with you and rotating roles will help speed up your set up times and enable you to interact with many more people.

 

PREPARATION IS KEY

Another vital thing to do is to make sure that you’re well prepared. Put together a checklist before your trade show to ensure that you will have everything once you get there. The last thing that you want to do is search for something that you need and then realise that you haven’t taken it with you. Check everything and tick it off to be sure that you have everything and arrive at the event early. This will give you time to set up and deal with any issues that may arise before the trade show is in full swing.
 

THIS IS THE STAND THAT YOU’RE LOOKING FOR

Your display plays a massive part to exhibiting at a trade show, the second to a good display stand is well-presented representatives from your business. We highly recommend that you work closely with your designer and printer on your trade show display. A designer will have the eye and knowledge to ensure that there isn’t a lot of noise with your designs. They’ll also have the expertise in highlighting what your business does clearly and in a visually stimulating way. Discussing your printing options with your printers is also very beneficial, this is because printers naturally know print very well. They can recommend what they think you should use and help advise you on your options. If you already know what you want that’s brilliant, but if not, speaking with a designer and printers will be something that you won’t regret doing. If you’re designing your display internally be sure to keep your designs simple, bold and easy to read. You don’t want your visitors to be bombarded with clutter and just not bother looking at your display that you’ve paid good money for.
 

EXCLUSIVES

Another great thing to provide at your event is an exclusive offer, promotion, competition, etc. This will give your stand visitors a sense of exclusivity which can lead to impulse decisions. Put a lot of thought into what you’d like to offer to them as you want it to be something that gives them genuine value or they’ll see right through you, especially if your target audience is attending the event.
 

DATA, DATA, DATA

One of the most important trade show tips is to ensure that you’re collecting information and contact details about the people who visit your stand. You can do this by simply asking people as you interact with people, but an additional entertaining way to obtain information is to hold a competition. You could create a game where people put their business cards into a jar to enter or hold a raffle that requires a business card to be passed onto you to be entered into it. The more creative you are, the better the results will be. This is because it’s more appealing to people when compared to openly asking if you can have their information and potentially coming across as a little forward.
 

FOLLOW UPS

Last on this list and of course, we couldn’t forget this one. You’re most likely looking to attend a trade show to obtain more business and build relationships up with your prospects, so why forget about them after the trade show has ended? From all of the information that you collect as mentioned in the previous tip, you can use this to get back in touch after a couple of weeks and even dabble in some email marketing, referencing the trade show. If you are going to use email marketing, be sure to have an unsubscribe button to give people the chance to opt out of future emails from you. The chances are that you’ll have to keep in touch to nurture the relationships that you created at the trade show but as long as you’re patient, you’ll start to see results coming through after a while.
 

ROUNDING IT OFF

To round all of these trade show tips off, we’re going to give you a couple of reminders. So in summary, to have a successful trade show, you need to be sure to:

  • Use social media to your advantage and live tweet and/or use social media platforms like Periscope to even live stream the event to be at the forefront of the event.
  • Take someone with you to avoid an abandoned stand.
  • Get prepared and make sure that everything is ready for the event to prevent stress once you arrive to setup.
  • Make your stand is as visually appealing as possible through good communication with your design team and/or outsourced designer and printers.
  • Offer exclusives to give people a reason to visit your stand and take part in what you’re offering.
  • Collect information that you can use to follow up with people after the trade show has finished. Use competitions and games to offer a fun alternative way to collect the information that you can use for email marketing and follow ups.

 

Lastly, thank you for taking the time to read this blog post and we hope that we’ve given you some food for thought for your trade show. We wish you the best of luck with your event and if you take into consideration these trade show tips, we’re confident that you’ll have a great time and a successful event. If you liked this, please share it so it can help others out there looking for help with their trade shows.

Print Marketing – Does Absence Make The Heart Grow Fonder

What’s  So Special About Print Marketing?

print marketing

 Do Consumers Prefer Print Marketing?

We love print marketing and this may be obvious to a lot of you. We could speak endlessly about the sound that the machines make to the smell of the production room, but we thought that we’d let the clear evidence show you that people do think print is special. In fact, the results of this recent survey may just surprise you. The survey which was commissioned by Two Sides and undertaken by research company Toluna discovered some very interesting results.

What did they find?

  • 84% of UK respondents understood, retained or used information that had been printed and read on paper much better than information received on a digital device.
  • 83% stated a clear preference for reading print on paper for more complex topics
  • 79% found printed media more relaxing to read
  • 60% of mobile/smart phone users (rising to 71% amongst the 18 – 24 year olds) were concerned about how these devices were damaging their health

You can find this information and a little more about the survey here.

 

What does this tell us?

Let’s use some examples and start with bullet point one. If 84% of respondents better understand, retain or use information that is on print marketing material, this could mean:

  • Your product information on a brochure would be better retained by an individual than information read from your website.
  • Your marketing efforts would more likely be used from your print marketing when compared to your digital marketing.
  • They understand more on printed literature which can lead to them placing trust and confidence in your products and services.

83% of people prefer reading print for complex topics. This one is pretty straight forward, if you need to go into a lot of detail about your product/s, they’re more likely to read about it from paper than from your social media platforms or website. Finally, let’s end with mobile/smartphone users worrying about their health. This may be a drastic idea, but this could possibly mean that a small amount of people may reduce the amount of time they spend on their phones. If they reduce their online time, they could increase their offline time which gives you the opportunity to use both print marketing and digital marketing to utilise the best of both worlds.

 

Is Print Marketing Effective?

is print marketing effective

 

Print is far from dead, if print were dead, this blog post wouldn’t even exist today. It’s thanks to our brilliant customers who’ve built our company up to where it is today. Although we do agree that print marketing is not useful for a few marketing projects, for the most part, print can be used to market nearly every single business, product and service. Here are a few examples of how big name players have successfully used print marketing:

  1. Sky increased their new customers’ Sky Sports subscriptions by 35% – Click here to find out how.
  2. Ikea went from having 0 Instagram followers to 12,000 using print marketing. – Click here to find out how.
  3. Volkswagen used print to gain 12,459 unique hits on their website after the campaign launched. – Click here to find out how.

As we draw to a close, let’s reflect on the title of this blog post. Does absence make the heart grow fonder? Well… The answer is yes. The fact that print is currently being underused is making consumers appreciate print a lot more as we saw in the survey. Most people are active online and we’ve all seen the spam and useless content that we have to trawl through to find those hidden gems. The difference with print is that it provides useful information straight to the reader in a simple form.

We’d like to thank you for reading our blog post and we hope you’ve found it useful. Please feel free to let us know what you think and if you could possibly share this blog, we’d greatly appreciate it.

What Social Media Platforms Are Right For Your Business?

      What Platforms Should You Use? (Part One)

Social Media (Twitter) (4)

Twitter:

Pros:
  • Twitter is a microblogging platform where all users are limited to 140 characters, which means that using attention grabbing titles on Twitter is a must and using one is very beneficial to the amount of clicks you can get on a link.
  • Twitter is great for raising brand awareness as it’s not too hard to gain some good organic growth as it’s a platform that is very focused on sharing (Retweeting) other user’s content.
  • Twitter lists are a very useful feature which allows users to group together other Twitter accounts into sections such as we have one for Graphic Design news and they’re very convenient as you can sort through specific content very easily. It also allows other users to subscribe to your lists unless you want to hide them from others and put them on private.
  • Twitter is also very useful for self promotion but this needs to go hand in hand with promoting others because if you’re not sharing another user’s content, other users will most likely not share yours.
  • Twitter is an incredible platform for interacting with your customers/followers/fans. You can tweet them directly and you can even help them by sharing and favouriting their content and it’s always great to give back.
Cons:
  • Twitter is extremely busy, your tweet can get lost in a matter of minutes amongst everything else. It is very important that when you do tweet, you give the tweet an attention grabbing headline that people will want to click and include a bright and eye catching image just to help to get your tweet seen.
  • Unlike other platforms it’s hard to share links that allow you to include pictures from the website in the link. A brilliant solution for this is to use Twitshot which automatically takes a picture from the page and includes it in your tweet.
  • The 140 character limit can be a problem for some. If you find it difficult to think of short and snappy sentences, it might be a challenge to fit what you want to say in this short amount of space.
  • It can take a lot of time and effort into understanding how to use Twitter correctly for business. From times you should post, frequency of posts, retweeting, content you post and so on, it’s a platform that requires trial and error before you can find a balance.
  • One of the main problems with Twitter is your feeds and messages can become full of spam as it’s very easy to tweet a lot of self promotion and send direct messages that are automated which can become annoying.
On a whole:

We think Twitter is a brilliant platform to use and we say that every business should take advantage of it. It’s great for communicating with others and encourages sharing your content and another user’s content too. There are a few drawbacks, but most of these can be overcome easily by getting to know the platform and understanding how to use it correctly. Once you do that, you shouldn’t have any problems with Twitter and it can help your company raise its brand awareness very easily.


 

Facebook:

Pros:
  • Facebook allows company pages to create a call to action button that is inserted next to the share button. Call to action buttons work very well as they help direct people to where you want them to go and the fact that Facebook has one built it in very beneficial for driving traffic to your website.
  • Facebook insights is an incredibly detailed system. It shows you exactly how well each post has done, analytics for people you’ve reached with your posts and for people who have liked your page. It tells you how many visits you’ve had, let’s you watch your competition and even tells you when your fans are online! Insights is a great tool for measuring how your business is doing on social media.
  • As Facebook has a massive user base it opens a lot of doors for your company. The amount of users on Facebook is staggering and now that they are working on Facebook for work, it will even add a professional side to Facebook which will be even more advantageous for your business.
  • If you are willing to pay to promote your business or posts, Facebook offers you a great chance to do just that. You can select how much you want to pay and it lets you know how long it will be promoted for and how many people you’re expected to reach. It also lets you select your own targeted audience which makes it all the more useful.
  • It allows people to communicate with your company with great ease. Once a follower/customer or fan has communicated with your company page it is incredibly easy for you to send a reply back. It is a great platform for providing customer support quickly and effectively.
Cons:
  •  Facebook has reduced the amount of organic reach a company page can get by a significant amount and without paying for reach you can’t reach that many people and on top of that all of your fans won’t be able to see some posts.
  • Again with most social media platforms, Facebook is very time consuming. It can take a lot of hard work trying to find out the right times to post, the frequency you should be posting, should you use videos or images and so on. It is a lengthy process, but once you have done some trial and error you will find a balance in between.
  • Facebook doesn’t come across as a professional platform and because of that if you have a company that needs to focus on the serious side and not the casual side then it’s very important that you do stick to that across all your social media platforms, but on Facebook it can put you at a slight disadvantage as it’s designed to be a casual platform, but it’s not impossible if you’re creative. As Facebook For Work may arrive soon, that could all change, but only time will tell.
  • It doesn’t allow you to direct message users unless they message you first.  Which is good in one respect as users can’t be spammed with company offers, but that also prevents genuine networking potential for those who wouldn’t abuse it. Again though, Facebook At Work may allow this in some way.
  • Although Facebook dislike over promotional things, they sure do enjoy bomboarding company pages with promote this, promote that, expand your reach, boost post and so on.  It can get in the way sometimes, but it is not a major issue.

Source used for a couple of Facebook cons – http://yourbusiness.azcentral.com/disadvantages-facebook-marketing-tool-2074.html

On a whole:

Facebook has a massive user database and you can edit all sorts of options on your Facebook company page to make your page look professional and taken care of. It allows all kinds of posts and as users can do a wide range of things on Facebook, it’s a great place for your business to be. Unfortunately as Facebook has clamped down on organic growth a lot of businesses have quit Facebook as they simply don’t think it’s worth the time. But Facebook At Work may change the outlook for businesses. If you would be willing to promote your page and posts you could probably gain a significant amount of reach which would benefit your page, but if you’re not willing you will probably not achieve a great deal of reach.


We hope part one has helped you understand a little more about these two platforms or maybe it’s helped jog your memory on a point that you may have forgot about. They are both brilliant to use for any business looking to raise brand awareness and interacting with your customers/followers and fans is very easy. In part two we will be looking at LinkedIn and Instagram so stay tuned!