Tag Archives: networking

7 Trade Show Tips To Lead You To Event Success!

7 TRADE SHOW TIPS TO LEAD YOU TO EVENT SUCCESS

Trade Show Tips

 

TRADE SHOW TIPS – WHY BOTHER?

Ensuring that you’ve got everything planned before attending a trade show is vital to seeing any kind of success from the event. These trade show tips are to help give you an idea of the kind of things that you need to consider before taking your business to a trade show/exhibition. Following the age old saying of “failing to plan is planning to fail” can go a very long way and trade shows are no exception. As we’ve attended plenty of trade shows ourselves, we’ve managed to pick up a few things and this list is to help prevent you making some of the mistakes that we have. So without further ado, we hope you enjoy our 7 trade show tips.

 

GET SOCIAL WITH IT

You’re probably all aware by now that social media is here and it’s going nowhere anytime soon. Announcing that you’ll be attending a trade show and posting reminders is a great way to make sure that people are aware that you’ll be there. Another effective way to use social media for trade shows is to live tweet the event. Twitter is perfect for live, hot off the press news and being at the forefront of that is a surefire way to ensure that everyone at the trade show and/or following it will know you. This can even warm all of the visitors to your stand before they even speak to you.

 

DON’T GO ALONE

This could be one of the most helpful trade show tips you receive, if you’ve never been to a trade show before, you won’t realise how busy they can get. If you go to the exhibition on your own, you risk leaving your stand unattended, especially when you decide that you’d like to visit some of the other stands dotted around the trade show and who wouldn’t want to? Taking someone with you and rotating roles will help speed up your set up times and enable you to interact with many more people.

 

PREPARATION IS KEY

Another vital thing to do is to make sure that you’re well prepared. Put together a checklist before your trade show to ensure that you will have everything once you get there. The last thing that you want to do is search for something that you need and then realise that you haven’t taken it with you. Check everything and tick it off to be sure that you have everything and arrive at the event early. This will give you time to set up and deal with any issues that may arise before the trade show is in full swing.
 

THIS IS THE STAND THAT YOU’RE LOOKING FOR

Your display plays a massive part to exhibiting at a trade show, the second to a good display stand is well-presented representatives from your business. We highly recommend that you work closely with your designer and printer on your trade show display. A designer will have the eye and knowledge to ensure that there isn’t a lot of noise with your designs. They’ll also have the expertise in highlighting what your business does clearly and in a visually stimulating way. Discussing your printing options with your printers is also very beneficial, this is because printers naturally know print very well. They can recommend what they think you should use and help advise you on your options. If you already know what you want that’s brilliant, but if not, speaking with a designer and printers will be something that you won’t regret doing. If you’re designing your display internally be sure to keep your designs simple, bold and easy to read. You don’t want your visitors to be bombarded with clutter and just not bother looking at your display that you’ve paid good money for.
 

EXCLUSIVES

Another great thing to provide at your event is an exclusive offer, promotion, competition, etc. This will give your stand visitors a sense of exclusivity which can lead to impulse decisions. Put a lot of thought into what you’d like to offer to them as you want it to be something that gives them genuine value or they’ll see right through you, especially if your target audience is attending the event.
 

DATA, DATA, DATA

One of the most important trade show tips is to ensure that you’re collecting information and contact details about the people who visit your stand. You can do this by simply asking people as you interact with people, but an additional entertaining way to obtain information is to hold a competition. You could create a game where people put their business cards into a jar to enter or hold a raffle that requires a business card to be passed onto you to be entered into it. The more creative you are, the better the results will be. This is because it’s more appealing to people when compared to openly asking if you can have their information and potentially coming across as a little forward.
 

FOLLOW UPS

Last on this list and of course, we couldn’t forget this one. You’re most likely looking to attend a trade show to obtain more business and build relationships up with your prospects, so why forget about them after the trade show has ended? From all of the information that you collect as mentioned in the previous tip, you can use this to get back in touch after a couple of weeks and even dabble in some email marketing, referencing the trade show. If you are going to use email marketing, be sure to have an unsubscribe button to give people the chance to opt out of future emails from you. The chances are that you’ll have to keep in touch to nurture the relationships that you created at the trade show but as long as you’re patient, you’ll start to see results coming through after a while.
 

ROUNDING IT OFF

To round all of these trade show tips off, we’re going to give you a couple of reminders. So in summary, to have a successful trade show, you need to be sure to:

  • Use social media to your advantage and live tweet and/or use social media platforms like Periscope to even live stream the event to be at the forefront of the event.
  • Take someone with you to avoid an abandoned stand.
  • Get prepared and make sure that everything is ready for the event to prevent stress once you arrive to setup.
  • Make your stand is as visually appealing as possible through good communication with your design team and/or outsourced designer and printers.
  • Offer exclusives to give people a reason to visit your stand and take part in what you’re offering.
  • Collect information that you can use to follow up with people after the trade show has finished. Use competitions and games to offer a fun alternative way to collect the information that you can use for email marketing and follow ups.

 

Lastly, thank you for taking the time to read this blog post and we hope that we’ve given you some food for thought for your trade show. We wish you the best of luck with your event and if you take into consideration these trade show tips, we’re confident that you’ll have a great time and a successful event. If you liked this, please share it so it can help others out there looking for help with their trade shows.

Let’s Do Business – Printmonster’s Experience!

Let’s Do Business – What Did We Think?

Let's Do Business

Planning for the Let’s Do Business event was a lengthy, but rewarding process. It involved our team coming together and thinking up of ideas that we could use for our event. After some long meetings and discussions, we had a plan put together. We were going to create a ‘Feed The Printmonster’ game which would coincide with our recent branding.

As we started to gather the resources required for our exhibition stands and game, we all had the same vision which contributed greatly to the outcome of the event. As the game started to take shape we were all pretty excited. Once the game was complete, our Printmonsters decided to test the game and we had a lot of fun feeding the Printmonster. With Let’s Do Business fast approaching, we became more and more excited to attend and we were amazed at how many people attended.

Arrival

Let's Do Business Event

Once we had arrived at Uttoxeter Racecourse, we started to set up our stand immediately. We carefully laid out each piece of our stand to make sure it looked fantastic with our game taking pride of place. Unfortunately, we did miss breakfast but we did manage to finish the stand just in time for the setup deadline.

We then got the chance to walk around and meet some of the other exhibitionists, which we thought was great! It gave us all the chance to get to know the other businesses before the Let’s Do Business event officially started. After having some interesting chats with the other exhibitors we were all ready for the event to start.

 Event Start

let's do business networking

Once the event had started, the delegates started visiting all the stands. It was incredible to see so many people there, we were told 700+ people had booked before the event and it turned out to be a fantastic 1000+ people. Luckily, Uttoxeter Racecourse was a brilliant venue and had more than enough room for everyone to spend time networking.  It was great to meet and chat with so many businesses and professionals and we thank everyone who came to have a chat with us.

The Let’s Do Business event enabled us all to learn a lot more about surrounding businesses, it also opened a few doors for a lot of people attending. There were a ton of great stands around us and it was even better to see everyone enjoying themselves whilst networking. If the atmosphere itself doesn’t convince anyone to attend next time, we sure will be recommending it to plenty of people who didn’t manage to attend.

On a sidenote,  we were very grateful for all of the brilliant feedback we got on our ‘Meet The Printmonsters’ artwork. We’re incredibly pleased that plenty of people gave positive feedback on the Printmonsters as we designed it to help you attach names to our business. You can definitely be sure to see more of these in the future. If you haven’t had the chance to see our Printmonster’s, you can find them all here >>>> http://www.printmonster.co.uk/team/

Drawing To The End Of Let’s Do Business

let's do business printmonster

Towards the end of Let’s Do Business, we got to have some great fun! One of these instances was thanks to Burton Albion C.T for giving us the chance to hold the incredible League 2 Cup!  We’d also like to say a massive thank you to Ed Sumner for performing some great magic around our stand, he certainly managed to wow a few people! We’d also like to say a big thank you to Christine Thomas for arranging for Ed to perform alongside us. If you’re interested in finding out a little more about these two wonderful people, you can find them by clicking on their names.

 Let’s Do Business Was Great Fun!!!

let's do business competitions

Altogether, the Let’s Do Business event was fantastic! It was great to see our stress balls go down well and we were very, very glad that we decided to attend. We will definitely be recommending this event for many months to come as it’s an event that nobody can afford to miss. It provided us all with the casual platform to interact with lots of great businesses and people from around our areas. We are incredibly grateful to all of those who came to have a chat with us on our stand! If any of you would like to connect with our team, you can find Anthony’s & Autumn’s LinkedIn profiles by clicking on their names.

And The Winner Is…

let's do business winner

Please join us in congratulating David Brown from Babcock Training in his recent win of our Let’s Do Business £100 restaurant voucher giveaway. We hope he enjoys his free meals when he redeems them and we wish him all the best. To everyone else who participated in the game, thank you so much for feeding our Printmonster, he was very hungry and is now very happy and full.

Special Thanks

Let's Do Business 2015Let's Do Business

Of course we’d like to say a massive thank you to the hosts of this amazing event. Staffordshire Chamber and Greater Birmingham Chamber really did put a fantastic event together and we look forward to seeing what other future events are heading our way! Thank you also to Uttoxeter Racecourse for providing us all with a fantastic venue on an incredibly beautiful day! We hope to see all of you at the next one.

 

 

Feed The Printmonster!

Prepare For Printmonster!

Greater Birmingham Chamber of Commerce

 

We’ll be attending a Let’s Do Business event this week on the 25th. It’s being hosted by both Greater Birmingham and Staffordshire Chamber of commerces. It will be held at the Uttoxeter RaceCourse and will open its doors to visitors at 10:00. We’ve got some big things planned for the event and we’re looking forward to networking with everyone attending. Only one week away now and we look forward to seeing you all there! Make sure to keep an eye out for any new details as we’ll be revealing more over the next week.

If you would like to get socially involved with our surprise you’re very welcome too, just simply use the following hashtags and we’ll be interacting all day! #FeedThePrintmonster & #LDB2015. We’ll also be live tweeting the event and making sure to keep everyone informed about how our event is going, we hope to see some of you take part.

If you’d like to find out more about this event, you can find more information here >>> http://bit.ly/Chamber-Event

chamber of commerce

Black Country Chamber Of Commerce Showcase Event – Our Experience!

Our Highlights Of The Black Country Chamber Of Commerce Showcase Event!

 

Standing outside of the GTG Training Academy as we arrived in the early hours of the morning. We were excited to setup the stand and take the first step to a brilliant day of networking.

GTG Training Academy

Once we entered the building, we located our space and started setting up our stand straight away. Ready and waiting for anyone who would like to speak to us throughout the day.

Printing

Just before the show, we had a great breakfast and we got to have a brief chat with some of the other exhibitors. At this point we were still looking forward to the busy event ahead of us.

Black Country Chamber Of Commerce Event

As soon as the delegates arrived and the event started, the pace soon picked up and the atmosphere was electric! There were people and businesses having friendly conversations all around us. It was great to be able to get involved and meet them! We enjoyed chatting to each and everyone we spoke with and the event was a great opportunity to learn about surrounding businesses.

Printmonster

(Our team, Autumn and Gavin)

Gavin became friends with the PG Tips monkey, courtesy of Coinadrink. They also managed to win some champagne from Autoguard Alarms, many thanks to them for our brilliant prize! Speaking of prizes, congratulations to the winner of our £250 worth of free print giveaway, well done Ramada Wolverhampton!

For everyone who attended please feel free to connect with our team on LinkedIn, if you spoke to them in person or wish to otherwise.

Black Country Chamber Of Commerce

Overall it was a great event and we had a lot of fun and got to meet some great people. It was a great event for networking and to gain an understanding of other businesses. A big thank you to the Black Country Chamber of Commerce and to GTG Training for providing us with a brilliant event. We are already looking forward to the next one!