Tag Archives: Print

7 Trade Show Tips To Lead You To Event Success!


Trade Show Tips



Ensuring that you’ve got everything planned before attending a trade show is vital to seeing any kind of success from the event. These trade show tips are to help give you an idea of the kind of things that you need to consider before taking your business to a trade show/exhibition. Following the age old saying of “failing to plan is planning to fail” can go a very long way and trade shows are no exception. As we’ve attended plenty of trade shows ourselves, we’ve managed to pick up a few things and this list is to help prevent you making some of the mistakes that we have. So without further ado, we hope you enjoy our 7 trade show tips.



You’re probably all aware by now that social media is here and it’s going nowhere anytime soon. Announcing that you’ll be attending a trade show and posting reminders is a great way to make sure that people are aware that you’ll be there. Another effective way to use social media for trade shows is to live tweet the event. Twitter is perfect for live, hot off the press news and being at the forefront of that is a surefire way to ensure that everyone at the trade show and/or following it will know you. This can even warm all of the visitors to your stand before they even speak to you.



This could be one of the most helpful trade show tips you receive, if you’ve never been to a trade show before, you won’t realise how busy they can get. If you go to the exhibition on your own, you risk leaving your stand unattended, especially when you decide that you’d like to visit some of the other stands dotted around the trade show and who wouldn’t want to? Taking someone with you and rotating roles will help speed up your set up times and enable you to interact with many more people.



Another vital thing to do is to make sure that you’re well prepared. Put together a checklist before your trade show to ensure that you will have everything once you get there. The last thing that you want to do is search for something that you need and then realise that you haven’t taken it with you. Check everything and tick it off to be sure that you have everything and arrive at the event early. This will give you time to set up and deal with any issues that may arise before the trade show is in full swing.


Your display plays a massive part to exhibiting at a trade show, the second to a good display stand is well-presented representatives from your business. We highly recommend that you work closely with your designer and printer on your trade show display. A designer will have the eye and knowledge to ensure that there isn’t a lot of noise with your designs. They’ll also have the expertise in highlighting what your business does clearly and in a visually stimulating way. Discussing your printing options with your printers is also very beneficial, this is because printers naturally know print very well. They can recommend what they think you should use and help advise you on your options. If you already know what you want that’s brilliant, but if not, speaking with a designer and printers will be something that you won’t regret doing. If you’re designing your display internally be sure to keep your designs simple, bold and easy to read. You don’t want your visitors to be bombarded with clutter and just not bother looking at your display that you’ve paid good money for.


Another great thing to provide at your event is an exclusive offer, promotion, competition, etc. This will give your stand visitors a sense of exclusivity which can lead to impulse decisions. Put a lot of thought into what you’d like to offer to them as you want it to be something that gives them genuine value or they’ll see right through you, especially if your target audience is attending the event.


One of the most important trade show tips is to ensure that you’re collecting information and contact details about the people who visit your stand. You can do this by simply asking people as you interact with people, but an additional entertaining way to obtain information is to hold a competition. You could create a game where people put their business cards into a jar to enter or hold a raffle that requires a business card to be passed onto you to be entered into it. The more creative you are, the better the results will be. This is because it’s more appealing to people when compared to openly asking if you can have their information and potentially coming across as a little forward.


Last on this list and of course, we couldn’t forget this one. You’re most likely looking to attend a trade show to obtain more business and build relationships up with your prospects, so why forget about them after the trade show has ended? From all of the information that you collect as mentioned in the previous tip, you can use this to get back in touch after a couple of weeks and even dabble in some email marketing, referencing the trade show. If you are going to use email marketing, be sure to have an unsubscribe button to give people the chance to opt out of future emails from you. The chances are that you’ll have to keep in touch to nurture the relationships that you created at the trade show but as long as you’re patient, you’ll start to see results coming through after a while.


To round all of these trade show tips off, we’re going to give you a couple of reminders. So in summary, to have a successful trade show, you need to be sure to:

  • Use social media to your advantage and live tweet and/or use social media platforms like Periscope to even live stream the event to be at the forefront of the event.
  • Take someone with you to avoid an abandoned stand.
  • Get prepared and make sure that everything is ready for the event to prevent stress once you arrive to setup.
  • Make your stand is as visually appealing as possible through good communication with your design team and/or outsourced designer and printers.
  • Offer exclusives to give people a reason to visit your stand and take part in what you’re offering.
  • Collect information that you can use to follow up with people after the trade show has finished. Use competitions and games to offer a fun alternative way to collect the information that you can use for email marketing and follow ups.


Lastly, thank you for taking the time to read this blog post and we hope that we’ve given you some food for thought for your trade show. We wish you the best of luck with your event and if you take into consideration these trade show tips, we’re confident that you’ll have a great time and a successful event. If you liked this, please share it so it can help others out there looking for help with their trade shows.

Calendar Design Tips | Market Your Business All Year Round!




This is obviously a big one, nobody wants to have to write a long name, note or meeting address to come to realise that the calendar they have doesn’t even consider space. One of the most basic steps, but a mistake that is surprisingly made quite often, let the words be cosy, not cramped. Another reason to make sure that there’s enough space is for those people who have multiple reminders on one day. They’ll definitely be grateful if there is plenty of room, especially when compared to the alternative of giving someone a calendar and not leaving enough space for them to write in.


If you’re giving calendars away, a good idea is to insert some special key dates for your business. A good example of this is to inform your calendar receivers that you’ll be at an event and ask them to come along. If they’d like to, they can always reach out to you and let you know. Not only can you highlight events, but you can also highlight sales. You could even offer those with your calendars exclusive sales, just for them. They may be progressing through the month, see your sale is upcoming and decide to place their order/s with you.


As a printing company, we’ve seen plenty of examples of calendar design. We’ve seen everything from one month per page to a one-page calendar, though there is one format that we prefer over the rest, this format is the popular and appreciated one month per page. It’s easily the most user-friendly and convenient calendar design as it allows plenty of space to be utilised and you can also add some great, high-quality images for each month.


Before preparing your calendar design you need to consider why are you ordering calendars. Whether it be to promote your business, give to your loved ones as a gift or give people the motivation to use your services with sales and events, goals are a very important part of planning.  They also give you the platform to measure if calendars have been effective and helpful to your business.


Once your calendar design has been finalised, obviously the next important step is the actual printing of your calendars. This is a process that you should take your time with and sit down with a printer to discuss all of the different options that you can use.  You’ll need to consider a range of things such as:

  • What works with your overall calendar design?
  • What makes it easy to use?
  • Would it look best matte or glossy?
  • What kind of bindings look best with your calendar design?
  • & much more different options that you need to consider to make your calendars look the best.


Gone are the days where calendars were produced on low-grade papers, simply used to note down certain dates. Today they are very effective marketing tools that can be integrated into a range of different marketing strategies. Always serving a purpose to your receivers and reminding them every time they use their calendar that your business is out there.

We hope you enjoyed reading this and if you did, please share it across social media and help spread the word about the humble calendar.


If you’d like some help with your design or just have some general questions about what we could do for your business, email us at hello@printmonster.co.uk and our dedicated design team will be more than happy to help

10 Flyer Design Tips to Stop your Flyers Ending up in a Bin!

10 Flyer Design Tips That Will Boost Your Flyers’ ROI!

flyer design tips

Introduction to flyers

Flyer design tips: If designed and printed correctly, flyers can have a massive impact on the marketing activities of an event, special occasion, business, products and many more. But when they’re badly designed, you may find that they do not perform that well. This may dishearten you and wonder what’s the point of using flyers if they aren’t showing any return on investment, well don’t worry, we can help 🙂 Now we’re not claiming to be flyer designing superheroes (ok maybe a little), but we do have a good amount of years behind us to know what works and what doesn’t.

Flyers are brilliant as they are easily passed to people, aren’t expensive and can be kept for many weeks, even months by people who’ve received them. So without further ado, let’s move onto our 10 flyer design tips which will explain what you can do to make your flyers stand out.

Make it catchy

Much like with any instance of writing a headline, you need to make it so it’s catchy and attention grabbing. If you regularly use social media, you probably have a great idea of headlines that work, but if not, here are some handy power words that you can use on a wide range of headlines. Your headline should also say what you do very clearly. If your headline is catchy but not informational, you’ll just leave viewers with a catchy headline that doesn’t really say anything about you.

Easy to identify points

This is an important one as you should make your points as easy to read as possible. Don’t use difficult to read fonts and typefaces as it will put people off. Try not to shout out your points with all caps either as that can also be difficult to read. In a summary of this point, try to keep everything as clear and easy to read as you possibly can.

Proofread, proofread and proofread again

Proofreading is vitally important especially when it comes to your contact details, product information and business name. A misspelt business name, incorrect contact details and wrong product information can make a flyer completely useless. Just to be safe it would be best to proofread your flyer design twice, then arrange for one or two others to also check it over for you.

Call to action

Always include a call to action, it might sound obvious but you’d be surprised at how many people don’t use call to actions on their flyer design. A couple of examples of call to actions are call us now, visit our website or download for free. Providing your readers with a call to action shows them where you want them to go. This can also help you to record the results of your flyer marketing, especially if it leads to a webpage which can be monitored using Google Analytics.

Think like your customer

Put yourself into the mindset of your customer, think about how you’d react to your flyer if you were them. Does it sound too salesy? Is it bland to read? A simple thing to do but something that can benefit your flyer design massively. Keeping your flyers focused entirely on your customers and not yourself will yield much better results than thinking selfishly.

Special Offers

As well as making sure that your flyer design is customer focused, it also helps to give the viewers of your flyers something in return for them taking time to read about you. A special offer is perfect for this as you can provide them with an exclusive offer just for them. Be sure to make it a timed exclusive though as it’s more likely to prompt action from your viewers.

Understand your audience

Do your research to determine the type of customer that you’d like to base your flyer design off. This is especially important if your business sells very specialist products as you’ll probably want to use industry terms. Obviously people not within the industry will not understand that, but they’re probably not going to buy your products so your flyer wouldn’t have an impact on them anyway.

Brag about yourselves

We don’t mean brag in the sense of your products are better than all other similar products, a much more accepted way to brag is to use testimonials. Using the testimonials that you’ve received from your kind customers is a great way to demonstrate the value of your products. If you haven’t received any testimonials yet, don’t be afraid to ask your customers. If they’re happy with your business, you may be surprised at how many will be happy to write you a testimonial.

 Be different

Don’t copy what your competition are saying, everyone claims to be the best at what they do. You might indeed be the best at what you do but the likelihood is that they’ve seen it all before. Being different is one of the easiest ways to make sure that you stand out from everyone else. Being different automatically makes you more interesting. Try to focus on things that you do that your competition don’t.

White space

Flyers aren’t for jamming as much as you can into one design as possible, you’ll need to have some white space to bring the focus onto the main part of your flyer design. Properly structuring your flyer’s layout is also very important as it will make it easier for the reader to read.  Using bullet points is an excellent way to get information across on a flyer.


Overall as long as you keep your customers and audience in mind, your flyer design should reach out to them brilliantly. Following some or all of the steps above should ensure that your flyer design is the best that it can possibly be. When you or someone else designs your flyers, make sure that the design is clean, laid out properly and is easy to read. If you stick to that simple mindset, we’re confident that your flyers will work their magic.

Thanks for reading and please share using the buttons below if you liked this post 🙂



Print Marketing – Does Absence Make The Heart Grow Fonder

What’s  So Special About Print Marketing?

print marketing

 Do Consumers Prefer Print Marketing?

We love print marketing and this may be obvious to a lot of you. We could speak endlessly about the sound that the machines make to the smell of the production room, but we thought that we’d let the clear evidence show you that people do think print is special. In fact, the results of this recent survey may just surprise you. The survey which was commissioned by Two Sides and undertaken by research company Toluna discovered some very interesting results.

What did they find?

  • 84% of UK respondents understood, retained or used information that had been printed and read on paper much better than information received on a digital device.
  • 83% stated a clear preference for reading print on paper for more complex topics
  • 79% found printed media more relaxing to read
  • 60% of mobile/smart phone users (rising to 71% amongst the 18 – 24 year olds) were concerned about how these devices were damaging their health

You can find this information and a little more about the survey here.


What does this tell us?

Let’s use some examples and start with bullet point one. If 84% of respondents better understand, retain or use information that is on print marketing material, this could mean:

  • Your product information on a brochure would be better retained by an individual than information read from your website.
  • Your marketing efforts would more likely be used from your print marketing when compared to your digital marketing.
  • They understand more on printed literature which can lead to them placing trust and confidence in your products and services.

83% of people prefer reading print for complex topics. This one is pretty straight forward, if you need to go into a lot of detail about your product/s, they’re more likely to read about it from paper than from your social media platforms or website. Finally, let’s end with mobile/smartphone users worrying about their health. This may be a drastic idea, but this could possibly mean that a small amount of people may reduce the amount of time they spend on their phones. If they reduce their online time, they could increase their offline time which gives you the opportunity to use both print marketing and digital marketing to utilise the best of both worlds.


Is Print Marketing Effective?

is print marketing effective


Print is far from dead, if print were dead, this blog post wouldn’t even exist today. It’s thanks to our brilliant customers who’ve built our company up to where it is today. Although we do agree that print marketing is not useful for a few marketing projects, for the most part, print can be used to market nearly every single business, product and service. Here are a few examples of how big name players have successfully used print marketing:

  1. Sky increased their new customers’ Sky Sports subscriptions by 35% – Click here to find out how.
  2. Ikea went from having 0 Instagram followers to 12,000 using print marketing. – Click here to find out how.
  3. Volkswagen used print to gain 12,459 unique hits on their website after the campaign launched. – Click here to find out how.

As we draw to a close, let’s reflect on the title of this blog post. Does absence make the heart grow fonder? Well… The answer is yes. The fact that print is currently being underused is making consumers appreciate print a lot more as we saw in the survey. Most people are active online and we’ve all seen the spam and useless content that we have to trawl through to find those hidden gems. The difference with print is that it provides useful information straight to the reader in a simple form.

We’d like to thank you for reading our blog post and we hope you’ve found it useful. Please feel free to let us know what you think and if you could possibly share this blog, we’d greatly appreciate it.

Feed The Printmonster!

Prepare For Printmonster!

Greater Birmingham Chamber of Commerce


We’ll be attending a Let’s Do Business event this week on the 25th. It’s being hosted by both Greater Birmingham and Staffordshire Chamber of commerces. It will be held at the Uttoxeter RaceCourse and will open its doors to visitors at 10:00. We’ve got some big things planned for the event and we’re looking forward to networking with everyone attending. Only one week away now and we look forward to seeing you all there! Make sure to keep an eye out for any new details as we’ll be revealing more over the next week.

If you would like to get socially involved with our surprise you’re very welcome too, just simply use the following hashtags and we’ll be interacting all day! #FeedThePrintmonster & #LDB2015. We’ll also be live tweeting the event and making sure to keep everyone informed about how our event is going, we hope to see some of you take part.

If you’d like to find out more about this event, you can find more information here >>> http://bit.ly/Chamber-Event

chamber of commerce