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Calendar Design Tips | Market Your Business All Year Round!

5 CALENDAR DESIGN TIPS FOR EFFECTIVE CALENDARS!

 

ROOM TO WRITE

This is obviously a big one, nobody wants to have to write a long name, note or meeting address to come to realise that the calendar they have doesn’t even consider space. One of the most basic steps, but a mistake that is surprisingly made quite often, let the words be cosy, not cramped. Another reason to make sure that there’s enough space is for those people who have multiple reminders on one day. They’ll definitely be grateful if there is plenty of room, especially when compared to the alternative of giving someone a calendar and not leaving enough space for them to write in.

HI, WE’RE DOING THIS

If you’re giving calendars away, a good idea is to insert some special key dates for your business. A good example of this is to inform your calendar receivers that you’ll be at an event and ask them to come along. If they’d like to, they can always reach out to you and let you know. Not only can you highlight events, but you can also highlight sales. You could even offer those with your calendars exclusive sales, just for them. They may be progressing through the month, see your sale is upcoming and decide to place their order/s with you.

MONTHS PER PAGE

As a printing company, we’ve seen plenty of examples of calendar design. We’ve seen everything from one month per page to a one-page calendar, though there is one format that we prefer over the rest, this format is the popular and appreciated one month per page. It’s easily the most user-friendly and convenient calendar design as it allows plenty of space to be utilised and you can also add some great, high-quality images for each month.

WHY DO WE HAVE THESE CALENDARS?

Before preparing your calendar design you need to consider why are you ordering calendars. Whether it be to promote your business, give to your loved ones as a gift or give people the motivation to use your services with sales and events, goals are a very important part of planning.  They also give you the platform to measure if calendars have been effective and helpful to your business.

PRODUCTION

Once your calendar design has been finalised, obviously the next important step is the actual printing of your calendars. This is a process that you should take your time with and sit down with a printer to discuss all of the different options that you can use.  You’ll need to consider a range of things such as:

  • What works with your overall calendar design?
  • What makes it easy to use?
  • Would it look best matte or glossy?
  • What kind of bindings look best with your calendar design?
  • & much more different options that you need to consider to make your calendars look the best.

THE HUMBLE CALENDAR

Gone are the days where calendars were produced on low-grade papers, simply used to note down certain dates. Today they are very effective marketing tools that can be integrated into a range of different marketing strategies. Always serving a purpose to your receivers and reminding them every time they use their calendar that your business is out there.

We hope you enjoyed reading this and if you did, please share it across social media and help spread the word about the humble calendar.

CAN WE HELP WITH YOUR CALENDAR DESIGN?

If you’d like some help with your design or just have some general questions about what we could do for your business, email us at hello@printmonster.co.uk and our dedicated design team will be more than happy to help

10 Flyer Design Tips to Stop your Flyers Ending up in a Bin!

10 Flyer Design Tips That Will Boost Your Flyers’ ROI!

flyer design tips

Introduction to flyers

Flyer design tips: If designed and printed correctly, flyers can have a massive impact on the marketing activities of an event, special occasion, business, products and many more. But when they’re badly designed, you may find that they do not perform that well. This may dishearten you and wonder what’s the point of using flyers if they aren’t showing any return on investment, well don’t worry, we can help 🙂 Now we’re not claiming to be flyer designing superheroes (ok maybe a little), but we do have a good amount of years behind us to know what works and what doesn’t.

Flyers are brilliant as they are easily passed to people, aren’t expensive and can be kept for many weeks, even months by people who’ve received them. So without further ado, let’s move onto our 10 flyer design tips which will explain what you can do to make your flyers stand out.


Make it catchy

Much like with any instance of writing a headline, you need to make it so it’s catchy and attention grabbing. If you regularly use social media, you probably have a great idea of headlines that work, but if not, here are some handy power words that you can use on a wide range of headlines. Your headline should also say what you do very clearly. If your headline is catchy but not informational, you’ll just leave viewers with a catchy headline that doesn’t really say anything about you.


Easy to identify points

This is an important one as you should make your points as easy to read as possible. Don’t use difficult to read fonts and typefaces as it will put people off. Try not to shout out your points with all caps either as that can also be difficult to read. In a summary of this point, try to keep everything as clear and easy to read as you possibly can.


Proofread, proofread and proofread again

Proofreading is vitally important especially when it comes to your contact details, product information and business name. A misspelt business name, incorrect contact details and wrong product information can make a flyer completely useless. Just to be safe it would be best to proofread your flyer design twice, then arrange for one or two others to also check it over for you.


Call to action

Always include a call to action, it might sound obvious but you’d be surprised at how many people don’t use call to actions on their flyer design. A couple of examples of call to actions are call us now, visit our website or download for free. Providing your readers with a call to action shows them where you want them to go. This can also help you to record the results of your flyer marketing, especially if it leads to a webpage which can be monitored using Google Analytics.


Think like your customer

Put yourself into the mindset of your customer, think about how you’d react to your flyer if you were them. Does it sound too salesy? Is it bland to read? A simple thing to do but something that can benefit your flyer design massively. Keeping your flyers focused entirely on your customers and not yourself will yield much better results than thinking selfishly.


Special Offers

As well as making sure that your flyer design is customer focused, it also helps to give the viewers of your flyers something in return for them taking time to read about you. A special offer is perfect for this as you can provide them with an exclusive offer just for them. Be sure to make it a timed exclusive though as it’s more likely to prompt action from your viewers.


Understand your audience

Do your research to determine the type of customer that you’d like to base your flyer design off. This is especially important if your business sells very specialist products as you’ll probably want to use industry terms. Obviously people not within the industry will not understand that, but they’re probably not going to buy your products so your flyer wouldn’t have an impact on them anyway.


Brag about yourselves

We don’t mean brag in the sense of your products are better than all other similar products, a much more accepted way to brag is to use testimonials. Using the testimonials that you’ve received from your kind customers is a great way to demonstrate the value of your products. If you haven’t received any testimonials yet, don’t be afraid to ask your customers. If they’re happy with your business, you may be surprised at how many will be happy to write you a testimonial.


 Be different

Don’t copy what your competition are saying, everyone claims to be the best at what they do. You might indeed be the best at what you do but the likelihood is that they’ve seen it all before. Being different is one of the easiest ways to make sure that you stand out from everyone else. Being different automatically makes you more interesting. Try to focus on things that you do that your competition don’t.


White space

Flyers aren’t for jamming as much as you can into one design as possible, you’ll need to have some white space to bring the focus onto the main part of your flyer design. Properly structuring your flyer’s layout is also very important as it will make it easier for the reader to read.  Using bullet points is an excellent way to get information across on a flyer.


Summary

Overall as long as you keep your customers and audience in mind, your flyer design should reach out to them brilliantly. Following some or all of the steps above should ensure that your flyer design is the best that it can possibly be. When you or someone else designs your flyers, make sure that the design is clean, laid out properly and is easy to read. If you stick to that simple mindset, we’re confident that your flyers will work their magic.

Thanks for reading and please share using the buttons below if you liked this post 🙂

 

 

Business Christmas Cards | 7 Tips To Maximise Their Impact!

Business Christmas Cards | 7 Tips To Maximise Their Impact!

 

business christmas cards

Business Christmas cards are a brilliant way to say thank you to your customers! Though this may seem a little too soon for a Christmas-themed blog post, for the print trade this is just in time. We have a wide range of customers who have already purchased their Christmas cards.  As we said, this may seem way too early for some of you, but ordering them now enables them to be customised, branded, ordered, etc.  Dealing with them at this time of year also reduces the potential Christmas time stress. This is because if there are any issues, there is still plenty of time to deal with them. Having them done by Christmas also gives businesses the chance to focus on their sales/marketing/customers’ activities, without having to worry about if their business christmas cards will be ready in time. Without further ado, here are 7 tips to help you maximise your business Christmas cards this year!

 

Your Branding

The chances are that you’re obviously going to want your company’s name on the cards. However, have you also considered adding your logo and your company colours to the card? Tying your colours in with your business Christmas cards is a great way to make the card feel more personal. Rather than the generic green and red, using your company’s colours will also make your customers aware that you’ve gone to a lot of effort.

No Digital

Within the digital age it’s no surprise that you can create a free digital Christmas card and send your contacts the link. Although the most convenient and affordable option, what kind of impression will that give your customers? It will make them think that they’re only worth five minutes of your time. Nothing can compete with the feeling of receiving a quality greetings card through the post, especially at Christmas! So why not treat your customers and show them how much you care.

Customer Retention

The humble business Christmas card also holds a lot of power. If you take the time to think how much money you spend on keeping your customers, we imagine it’s a significant amount dearer than the cost of a Christmas card. When a customer feels valued by a company, they will naturally want to do business with the company that values them the most. Even better, you could also throw in something a little extra. Just make sure it’s not self promotional, otherwise it will tarnish your friendly, caring Christmas message.

Stand Out

There is nothing wrong with the ordinary Christmas images on your cards, but if you want your business Christmas cards to be noticed, that probably isn’t the best way to go. Chances are that your card will take pride of place amongst plenty of other cards on a table, wall, card rack, etc. So to stand out from the crowd, your Christmas cards need to be unique. You could create a unique design, include your team or even turn in into a funny, humorous card.

Greetings Cards Aren’t Just for Christmas

You could skip Christmas altogether, that may seem a little silly but it could help you stand out. Sending a New Year’s Day card would help separate your business from the load of cards that are sent out and received at Christmas. It’s also displayed at the perfect time, just before everyone is back at work.  However, if you’re feeling very generous, you could always send a business Christmas card and a New Year’s Day card!

Get Them Early

The last thing that you want to do is realise that you haven’t got your business Christmas cards ready. Especially if you’re at the end of November. An easy way to combat this is to get them done early. As we mentioned, many of our customers have already purchased theirs to make sure they’re ready in time for Christmas . Getting them sorted early also prevents the stress that’s involved when you’re scrambling for cards last minute. Due to the rush, the quality of your Christmas cards could be impacted.

Leave Plenty of Time for Delivery

We all know exactly what the postal service is like around Christmas. It becomes very busy and strained and if you leave it too late, your business Christmas cards may not arrive until the New Year. By then, your message is irrelevant and your effort would have gone to waste. Our general rule of thumb is to send them out between 5th-10th December, this will ensure that they arrive to your deserving customers on time.

Business Cards – What They Really Need To Say!

Make Your Business Cards Stand Out!

business cards

 

  1. Bland – If your business cards look similar to the other business cards out there, the chances are, you and your business won’t be remembered for long. People will remember a business card that’s colourful, unique, feels good and looks good. If you really want to make a brilliant first impression, you’ll need a business card design that has been professionally tailored to you. If you have the design skills, you could design them yourself. Alternatively, you could ask for the help from a graphic designer to help you inject personality into your business cards.
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  3. Stay True To Your Business – As mentioned above, business cards that stand out from the rest are brilliant. To stand out, you don’t need colourful colours, just something unique and eye catching. If you’re an accounting firm, you will not want something that is bright pink and yellow as it will just confuse people. An important step for your business cards is to make sure that your branding is aligned and your message is clear. The last thing you want is for someone to see your business cards and not have a clue what you do. Be clear, align your business with your business cards and stay true to your business and its values.
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  5. Hard To Read Fonts And Sizes – Remember, not all of us have perfect vision. People shouldn’t have to put their glasses on to read what’s on your business cards. Be considerate of those with poor sight and make your business cards as clear and easy to read as possible.
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  7. Poor Quality – There is nothing worse than handing over a business card that has been cheaply made with cheap materials. This will immediately convey to people that your business may be untrustworthy, unreliable and have poor products and service. That’s quite a big conclusion to make from one card, which is why it’s so important that your business cards look and feel fantastic. It will show people that you take pride in what you and your business has to offer.
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  9. No Social Media Icons – Does your business use social media? Yes? That’s brilliant! You should be including icons of the social media platforms on your business cards. You don’t need to input the link as it will take up too much room. If you just display which platforms you use, it will encourage people to search for your company on those platforms. If your business doesn’t use social media, you will not need to display the social media icons as it will confuse people when they try to find you.
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  11. Clutter – A business card isn’t there to pitch your business for you, neither is it there describe everything about your business. Business cards are great for giving people a brief introduction to your business and providing them with your contact information. Keep your business card design simple as it will help people to remember you.
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  13. Contact Information – Although we mentioned above about clutter, it is very important to make sure that all of your relevant contact information is displayed on your business cards. Make sure that your business cards don’t look cluttered, but also display all of your contact information clearly. Include your name, title, business, mobile and business phone numbers, email, website, etc. This provides people with a multitude of ways to get in touch and doesn’t limit individuals from trying to reach you.
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  15. Promise – If your business cards don’t have a catchy and memorable promise or tagline, you should include one. Going to all of the effort to make your business cards fantastic, then leaving out a tagline or promise can leave your business cards looking dull. Just imagine if brands like Mcdonalds and Nike didn’t have their iconic taglines or promises.
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  17. Oversized – It would be no use having business cards that don’t fit into wallets, pockets or business card holders. This is because people want to be able to store your business cards so they can go through them sometime in the future. Having an oversized business card may lead some people to leave your business card laying around somewhere.
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  19. Hand Them Out – And the most important step of them all, don’t forget to hand them out. Always keeps a supply of your business cards with you at all times, you never know when an opportunity may present itself to you.