Business Cards – What They Really Need To Say!

Business Cards – What They Really Need To Say!

Make Your Business Cards Stand Out!

business cards

 

  1. Bland – If your business cards look similar to the other business cards out there, the chances are, you and your business won’t be remembered for long. People will remember a business card that’s colourful, unique, feels good and looks good. If you really want to make a brilliant first impression, you’ll need a business card design that has been professionally tailored to you. If you have the design skills, you could design them yourself. Alternatively, you could ask for the help from a graphic designer to help you inject personality into your business cards.
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  3. Stay True To Your Business – As mentioned above, business cards that stand out from the rest are brilliant. To stand out, you don’t need colourful colours, just something unique and eye catching. If you’re an accounting firm, you will not want something that is bright pink and yellow as it will just confuse people. An important step for your business cards is to make sure that your branding is aligned and your message is clear. The last thing you want is for someone to see your business cards and not have a clue what you do. Be clear, align your business with your business cards and stay true to your business and its values.
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  5. Hard To Read Fonts And Sizes – Remember, not all of us have perfect vision. People shouldn’t have to put their glasses on to read what’s on your business cards. Be considerate of those with poor sight and make your business cards as clear and easy to read as possible.
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  7. Poor Quality – There is nothing worse than handing over a business card that has been cheaply made with cheap materials. This will immediately convey to people that your business may be untrustworthy, unreliable and have poor products and service. That’s quite a big conclusion to make from one card, which is why it’s so important that your business cards look and feel fantastic. It will show people that you take pride in what you and your business has to offer.
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  9. No Social Media Icons – Does your business use social media? Yes? That’s brilliant! You should be including icons of the social media platforms on your business cards. You don’t need to input the link as it will take up too much room. If you just display which platforms you use, it will encourage people to search for your company on those platforms. If your business doesn’t use social media, you will not need to display the social media icons as it will confuse people when they try to find you.
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  11. Clutter – A business card isn’t there to pitch your business for you, neither is it there describe everything about your business. Business cards are great for giving people a brief introduction to your business and providing them with your contact information. Keep your business card design simple as it will help people to remember you.
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  13. Contact Information – Although we mentioned above about clutter, it is very important to make sure that all of your relevant contact information is displayed on your business cards. Make sure that your business cards don’t look cluttered, but also display all of your contact information clearly. Include your name, title, business, mobile and business phone numbers, email, website, etc. This provides people with a multitude of ways to get in touch and doesn’t limit individuals from trying to reach you.
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  15. Promise – If your business cards don’t have a catchy and memorable promise or tagline, you should include one. Going to all of the effort to make your business cards fantastic, then leaving out a tagline or promise can leave your business cards looking dull. Just imagine if brands like Mcdonalds and Nike didn’t have their iconic taglines or promises.
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  17. Oversized – It would be no use having business cards that don’t fit into wallets, pockets or business card holders. This is because people want to be able to store your business cards so they can go through them sometime in the future. Having an oversized business card may lead some people to leave your business card laying around somewhere.
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  19. Hand Them Out – And the most important step of them all, don’t forget to hand them out. Always keeps a supply of your business cards with you at all times, you never know when an opportunity may present itself to you.